Search School: Crafting a Better Keyword Strategy

Last time I talked about how a search engine works behind the scenes to return search results. Please go back and review that post if you haven't read it yet.

Over the next several posts, I want to talk about picking the right keywords for your search so that you get more relevant search results.

Searching for information can be difficult because we often need to find answers for topics we don't know anything about in the first place. The best searchers use focused and specific keywords along with strategies to compensate for what they don't know about their topic.

Over the next several weeks, I will post information about 6 different techniques to help you craft a better keyword strategy.

Here is the list of strategies:
1) Words and phrases, not sentences
2) Use nouns and proper nouns
3) Use unique words
4) Make predictions
5) Start specific and then go general
6) Use your results