The Gospel According to Larry by Janet Tashjian is one of my favorite books. Even after reading it multiple times, I am always able to get something new out of it. Josh Swenson is your average teenage prodigy. As a senior in high school, he is constantly searching for new ways to keep himself entertained and his newest endeavor is a website entitled http://www.thegospelaccordingtolarry.com/; a website in which his alter ego, Larry, slams our consumer driven culture and other problems in society today.
Even his best friend, Beth (with whom he's also in love) doesn't know Josh is really Larry (her idol). But when Josh is "outed", the nation goes Larry crazy and Josh can't even leave his house without being mobbed (which drives him crazy due to his "loner" personality). To escape all the attention, Josh ends up committing "pseudocide" or "fake suicide" so he can go back to his normal life. After convincing everyone he jumped off a bridge, Josh dyes his hair, changes his identity and skips town. The details of Josh's life after his "pseudocide" are detailed in the following two books in this series.